In the ever-growing realm that is online retail; bringing traffic to a website selling e-commerce is not just about slick advertisements or social media-based promotions. Search engine optimization (SEO) especially technical SEO, plays a crucial role in determining the visibility of your store's online presence will be to potential buyers.
In this blog we'll look at the real-world Google SEO case study eCommerce, which demonstrates the indisputable effectiveness of SEO in improving the performance of online sales.
Understanding Technical SEO for E-commerce
Before you can dive deep into the study case, it's crucial to understand the basics of what the technical SEO for eCommerce involves. Contrary to content-focused SEO, the technical SEO focuses on improving the fundamental structure of a site. This is a matter of speed mobile-friendly, secure connections (HTTPS) crawlability, organized data and removing broken links and duplicate content.
For websites selling e-commerce, which often contain thousands of pages for products technical SEO makes sure that search engines are able to efficiently crawl every page and display them to the correct people.
The Challenge: Low Visibility and Poor Sales
An online store for electronics which was in operation over the past three years was facing the challenge of a major one. Despite having competitive pricing and top-quality items however, sales on their website were stagnant. The site was receiving just a few hundred visitors per month, but the conversion rate being far below industry standards.
After an in-depth audit there were a number of issues that were discovered:
- The loading time of websites is slow particularly on mobile devices
- Duplicate content across multiple product pages
- Incorrect URL structures and missing canonical tags
- Insufficient structured data, which affects the way products appear in results of searches
- Broken internal links which affected the user experience
The Solution: Implementing Robust eCommerce SEO Strategies
The retailer partnered in partnership with an SEO agency that specializes on eCommerce SEO strategies. The method included:
- Accelerating website speed: Image compression and page-loading speed with lazy loading for better mobile user experience.
- Mobile Optimization: We make the mobile design of your website fully responsive with quick loading speed on all devices.
- Fixing duplicate content Utilizing canonical tags correctly and reorganizing product pages to remove redundant descriptions.
- Improved Structured Data Utilizing rich text for product pages, which include price, ratings and availability to improve the quality of listings in results of searches.
- Restoring Broken Links A site-wide audit of links to find and fix broken internal and external links.
- URL optimization: creating clean, search engine friendly URLs that are easy both users and engines to comprehend.
The Result: Significant Technical SEO Impact on Sales
In the first six months after applying these specific technical fixes, the results were stunning:
- Organic traffic grew by 210 percent
- Reduced page load times by 40 percent
- The bounce rate fell by 25 percent
- Conversion rate was improved to 2.8 many times
- Online sales per month grew by more than 150 percent
The SEO case study eCommerce clearly shows the strong correlation between optimization of the technical aspects and growth in sales.
How to Improve Online Store SEO Through Technical Measures
For companies who want to increase the SEO of their website focus on technical SEO is not a matter of course. Let’s reveal some key strategies to begin the process:
- Perform technical audit for your website
- Prioritize mobile-friendly usability and speed of page loading.
- Utilize structured data to increase visibility of the product.
Work With Merakii BrandPro for Your SEO Prosperity
We at Merakii BrandPro, we understand the intricacies of SEO technical and the transformative power it has for online companies. Our technical SEO experts are specialized in building custom SEO solutions, which convert traffic into long-term customers. We merge data-oriented insights with original solutions to make sure your website ranks better online.
Learn to witness SEO for technical sales in action as we speed up your online store for long-term performance.
