5 Common Mistakes in Social Media Marketing (And How to Fix Them)
Social media is fun—but when you’re using it for your business, it needs more than just fun photos and hashtags. A lot of brands post every day but still don’t get likes, followers, or sales. Why? Because they’re making small mistakes without even knowing it.
Don’t worry!
In this blog, we’ll show you 5 common mistakes businesses make on social media—and how to fix them.
Let’s go!
Mistake 1: Posting Without a Plan
Imagine baking a cake without a recipe. You throw in random things and hope for the best. That’s what posting on social media without a plan looks like.
How to Fix It:
Make a simple plan. Decide:
- What you want to share (photos, reels, tips)
- When you’ll post (days and times)
- Who you are talking to (your customers)
Even a simple weekly calendar helps a lot. If you don’t have time, our team at Merakii BrandPro can help build social media strategy for your brands.
Mistake 2: Trying to Sell All the Time
People don’t like being sold to every day. If all your posts say “Buy now!” or “50% off!”, your followers will get bored and stop engaging.
How to Fix It:
Mix your content! Try this:
- 1 post that teaches something
- 1 post that entertains
- 1 post that promotes your product
This keeps your page fresh and fun. A helpful tip: good design grabs attention. Our graphic design services can help make your posts pop!
Mistake 3: Ignoring Comments and Messages
Imagine someone says hello and you don’t answer back. That’s what it feels like when a brand ignores comments or DMs.
How to Fix It:
Reply to people. Even a quick “Thanks!” or emoji shows that you care. This builds trust and makes people feel connected to your brand.
Mistake 4: Posting at Random Times
You might be posting amazing content, but if no one is online when you post—it doesn’t matter.
How to Fix It:
Post when your audience is most active. For Indian businesses, 9–10:30 AM and 6–7:30 PM work best. Want to learn more about timing? Read our blog on Best Times to Post on Instagram in 2025.
Mistake 5: Not Tracking What’s Working
If you don’t look at your numbers (likes, shares, reach), how will you know what’s working?
How to Fix It:
Check your Instagram or Facebook Insights once a week. See what type of content gets the most likes or saves. Do more of that!
If you don’t have time to check analytics, we can help manage it for you as part of our digital marketing services.
Final Thoughts
Social media can feel tricky, but once you stop making these small mistakes, you’ll see better results. More likes. More followers. Maybe even more sales.
The key is to be consistent, friendly, helpful, and human.
Need help building your brand on Instagram, Facebook, or LinkedIn? Get in touch with us—we’re here to grow your business the smart way.
